Country Football WA has built a strong partnership with the Insurance Commission of Western Australia to promote the Belt Up campaign across WA for now over 27 years.

Country Football WA provides a network of leagues for communities to play in structured competitions. Many of those who participate in the leagues fall into the high-risk categories for car crashes. Therefore, safety on country roads continues to be a major issue and challenge for country communities across the state.

Funding provided to Country Football WA from the Insurance Commission of Western Australia (Insurance Commission) has been used to promote the Belt Up message across all leagues and clubs. In addition, vital funds are distributed to the leagues to assist in the continuation of country leagues.

The objectives of the Belt Up campaign are to:

• Promote public awareness about the prevention of motor vehicle crashes

• Educate the community on how to sustain fewer and less serious injuries when involved in motor vehicle crashes, leading to fewer insurance claims and lower costs.

To spread the Belt Up message, all leagues take part in the Belt Up round, which includes Belt Up branded footballs, advertising campaigns, and Belt Up signage and promotional materials.

The sponsorship will continue to see the Belt Up message partnered side by side with Country Football WA through the benefits and exposure created across the entire State.

You can read more about the Insurance Commission of Western Australia and the Belt Up campaign here. 

Belt Up Round for 2025 will be May 16th - 18th.